Amazon’s annual Prime Day has quickly become the shopping holiday of the year, outshining even Black Friday and Cyber Monday in recent years. But it can be overwhelming with all the discounts! Here at SimplyCodes, we never want shoppers to miss deals they love, and one part of that mission requires some preparedness.

We’ve put together a guide of insider tips that will save you the most time and money come July 16 and 17.

1. Get that Amazon Wish List ready

Approaching Prime Day by having a wishlist will save you time, money, and trouble. Quickly compile all desired items in one place so it’s easy to track prices and jump on deals when they go live.

As you browse Amazon, click the “Add to List” button next to any item you’re looking to buy to save it to your default Wish List or a custom list you’ve created for Prime Day. This will help you remember and prioritize what you want to buy, making sure you don’t miss out on a good deal, nor go overboard on purchases.

2. Set up deal alerts

In the Amazon app, in the settings tab, make sure you have “Deals and recommendations” notifications enabled. Now from, here you can start setting up deal alerts:

  1. Navigate to your account page
  2. Scroll down to “Your account” section, hit “See all”
  3. Scroll down to the “Message center” section, and hit “Deal alerts”
  4. Start adding alerts for any of your priority items

3. Bookmark these two pages 

Amazon’s home page will likely serve you with relevant products and sales based on your history or promotional ads, but if you want to cut to the meat of where Amazon’s infamous Lightning Deals are, be sure frequently check back to these two pages:

  1. Official Prime Day page
  2. Today’s Deals Page

4. Maximize savings with rewards

Amazon only really offers loyalty rewards through their credit card partnerships. Otherwise virtually no other program offers cashback on Amazon checkouts. Until now…

The SimplyCodes coupon and rewards extension active while shopping on Amazon.com.

The SimplyCodes browser extension gives you $1 back on every checkout at over 400,000 stores, including Amazon. Make sure you have the SimplyCodes browser extension installed before Prime Day (or any day!) to stack an additional dollar back on every checkout on your browser. Here’s how to activate rewards on SimplyCodes.

5. Don’t forget to always clip coupons 

Generally, Prime Day’s biggest savings are through price drops alone, but select products will also offer (1) a clippable coupon or (2) a promo code. Sometimes both.

An Amazon product page, with a Lightning Deal discounting 17% off, and a clippable $7 coupon, and more prom codes for 5% off.

If you put all of this together, you could get competitive pricing, an additional Lightning Deal price drop, a clipped coupon, a promo code discount, and then $1.00 back in rewards on top of that (plus 5% cashback with an Amazon Visa card).

Now that’s turning Prime Day into payday.